Technology is always advancing, and so are the digital display options that are available to purchase for you business. In today’s fast-paced industry, staying on top of the latest technology solutions can be key to enhancing your business and staying relevant. For digital displays, this means selecting signage that’s best suited for your needs, while getting your hands on the best quality available. Now, with the evolution of displays, selecting a 4K UHD digital display is an excellent investment for your business for many different reasons.
Touch Interaction
Touch interaction is becoming more and more popular with digital signage. With 4K UHD technology, the images on-screen are much clearer and the pixels are much less noticeable. When the content is clearer, it will remain the focus of the customer as they interact with the 4K UHD display, avoiding pixilation when the customer comes closer to a standard HD display. Additionally, studies have shown that an interactive presentation is much more effective than a simple PowerPoint slide deck, so having a clearer and larger touch interaction experience is advantageous to businesses because it leaves a lasting impression on the customer.
A Clearer Image
When viewers get closer and closer to an HD display, the pixels become more and more evident and the content becomes lost. With 4K UHD, the viewer can get twice as close to a larger display before the pixels start becoming visible. With that being said, having a larger screen to view, at a closer distance, makes for a much more impressive and lasting experience for the viewer. This also increases the flexibility of the display within a business – without a loss of quality up close, these displays can be integrated into smaller, tighter spaces without sacrificing the efficacy of your message.
Increased Productivity
When users are viewing a 4K UHD display, there is no need to zoom in and out. With more than 8 million pixels, a 4K UHD display can show an 8-megapixel photo at full resolution. The time saved by not having to zoom in and out of documents and switching between windows on a computer can really add up over the life of the display. That time saved will translate into money saved by your business.
Preparing for the Future
Again, as technology advances, so do options as a consumer. Investing in newer technology that will be around longer prolongs the life of your solution, as well as the time between upgrades. This translates to dollars and time saved in the long run, by lengthening the relevancy of your displays and cutting down on the frequency of updates and upgrades your company will need to run.
Knowing that purchasing a new digital display is an investment for your company, why not choose one that will offer an overall better and lasting experience to your customer. Keep their attention, deliver your message more effectively and invest in a technology that will serve your business well into the future.
Co-contributor: Nick Adams