Have you considered differentiating your business through tablet and touchscreen accessories? Deployment of these devices in commercial spaces is growing across industries. Retail, hospitality, and entertainment are just a few of the markets that are using these devices to transform the way business transactions are conducted and how information is shared with consumers. With more technologically savvy consumers, tablets are another way that businesses can engage with them throughout the buying journey.
However, tablets and touchscreens only make up one portion of the hardware. Accessories such as cases, stands, frames, enclosures, mounts, locks, and more, are available for a variety of applications to create the perfect overall solution. With these accessories you can add security and functionality to your tablets.
Defining the objectives that you want to achieve and developing a strategy to meet them will directly influence the accessories that you choose. The tablet is the main interface, and the accessories dictate the form and function of the overall consumer experience. In-counter, kiosk style, hand-held, and mounted are all different, common display methods. Some restaurants, for example, are incorporating tablets into their operations to improve service levels. Touchscreens at the table give customers access to menus and the ability to order food whenever they want, providing a self-service strategy.
In a retail environment, another function of tablet accessories can be to improve the overall point-of-sale experience. Today, it is common for customers to arrive at the checkout counter and see a mixture of POS hardware from various manufacturers with no real cohesive theme. This can be an opportunity for businesses to differentiate at the cash register. One way to do so is by carefully and strategically selecting hardware. Some vendors offer design and color coordinated hardware such as tablet enclosures, cash drawers, MSRs, payment terminals, and receipt printers. This enables businesses to differentiate from the time consumers enter the store to the time they leave.
The type of relationship that you want to build with your customers is important, and how you do it can be a differentiator. Tablets paired with the right accessories may provide the versatility that your business needs.
Co-Contributor: Angela Feeney